Presentation Management 02
This post is part of a series on Presentation Management, and is the second post in this series after our first Presentation Management: Ending the Tangled Mess of PowerPoint? post.
This set of serialized posts is based on original content, the Presentation Management: The New Strategy for Enterprise Content book, authored by AlexAnndra Ontra and James Ontra.
With their consent, it was decided to make this post series explore the same concept with a larger perspective, while still retaining the original content. This will help us enlarge and enhance the scope, and reach a larger audience. At the same time, the content will be divided into smaller posts, that you can read one at a time. As far as possible, each post will be individually self-contained. We will also take advantage of the blog post medium to make this content more colorful, detailed, and interactive.
You may agree with what we say, you may disagree, or you may partly agree. Either way, we want to hear your thoughts! Please do post your comments to make this post more engaging.
Like it or not, PowerPoint is the lowest common denominator for business communications. Sure, you can argue that email and instant messaging tools like Slack are used every minute of every day, but critical ideas that require planning and action always make their way into a presentation, usually a PowerPoint deck – or some alternative, like Google Slides. If a business idea has any gravity, it is in a presentation somewhere within the company network.
Yet PowerPoint, which was created over 30 years ago, hasn’t changed all that much. It may have gotten fancier, with smarter graphics and cooler animations, and it’s pretty easy to use, which is why everyone uses it. But for companies, the fact that everyone is using it is a problem.
PowerPoint is Thirty-Plus!
Yes, PowerPoint has been around longer than many of us, and there are some interesting stories about how PowerPoint was created, and how it was named.
Here are a few stories on Indezine that make interesting reading:
When PowerPoint turned 20, someone said:
Back in the late eighties we laughed at our science teachers when they burned themselves on an overhead projector or fumbled with their clear, handwritten sheets so they weren’t projecting their notes upside and backwards. What a relief when PowerPoint came to our rescue… well not exactly.
Then one morning, when I was taking a shower (where most of history’s great discoveries seem to have occurred), I thought of the name PowerPoint, for no obvious reason.
And again, when PowerPoint turned 30, Robert Gaskins wondered:
The question is, why are Millennials still rating PowerPoint so highly and using it so much, even 30 years after it was released, on 20 April 1987?
Yes, PowerPoint does have so much baggage for the last many years. Some of this baggage can be an advantage, and some can clearly be an issue!
Inside most companies, PowerPoint is a tangled nightmare – like old wiring behind the walls just waiting to short-circuit. Too many people use too many decks with too many messages that are out of date, don’t match, or even conflict with each other. Need a critical slide at the last second? Good luck finding it. Over 30 million PowerPoint presentations are created every day, constantly adding to the knotty buildup of slides and decks sitting on individual hard drives.
Clearly, there needs to be a better way – a way that takes advantage of innovative technologies like cloud and machine learning – for a company to manage such an important asset.
Presentations are for people who need to understand, act and react. That’s how things get done in business. Every business discipline, whether sales, training, research, investor relations, product development, or human resources, relies on PowerPoint as a way to reinforce important messages. The CEO’s five-year projection, the salesperson’s pitch to a prospect, the brand director’s marketing plan, the trainer’s lecture to a group of new hires working to get certified – they all use PowerPoint to get their message across.
This holds true across industries. Financial institutions rely on decks packed with detailed data to raise money, announce quarterly earnings, present research analysis, and market trends, and to communicate portfolio gains and losses to their clientele. Travel and hospitality reps use presentations with glorious photos and videos of their luxurious properties in exotic locations to convince travel agents and potential customers that they should spend their limited free time there. What better way to sell a vacation than to show a sandy beach with crystal blue water? Media companies rely on presentations with authentic pictures of their target consumer, combined with charts describing how their network delivers that very same person.
Consultants like McKinsey & Co. and Gartner Inc., generate hundreds of millions of dollars selling their decks of research, analysis and forecasts to their corporate clients. The military is known for its reliance on PowerPoint decks. The most notorious is Gen. Stanley McChrystal’s slide that he used at a military briefing in 2009 to describe the complexity of the situation in Afghanistan. “When we understand that slide, we’ll have won the war,” he said at the time.
McChrystal’s slide, though, shows why we rely on PowerPoint so much:It is visual.
Hear a piece of information and, three days later, you will remember 10 percent of it. Add a picture and you’ll remember 65 percent. A good 90 percent of the information processed by the brain is visual, according to the book Brain Rules by Dr. John Medina. Visual slides are absolutely critical to getting a message across, especially when the stakes are high.
Here’s another quote by Dr. John Medina, from the same book:
As you no doubt have noticed if you’ve ever sat through a typical PowerPoint presentation, people don’t pay attention to boring things. You’ve got seconds to grab someone’s attention and only 10 minutes to keep it. At 9 minutes and 59 seconds, something must be done to regain attention and restart the clock–something emotional and relevant. Also, the brain needs a break. That’s why I use stories in this book to make many of my points.
Dr. John Medina’s thought about using stories works so well with the next post of this Presentation Management series, in which we will look at visual storytelling.